Cafe Branding
We are home to three brands: Fulcrum Coffee, Urban City Coffee and Silver Cup Coffee - each with its own unique brand experience.
Each brand includes its own coffees, creative assets, and personality, sharing the same attention to detail and quality. Having three brands creates options, allowing our wholesale customers to select
the brand that best fits their business.
Guide to Branding
We are here to help elevate your cafe's branding - whether that is offering inventory from our three sister brands, or creating custom branding that suites your cafe's aesthetic.
Our Branding Offers:
- Storytelling behind our coffees.
- Signage and packaging curated for your cafe.
- Branded or customized inventory.
- Sharing stories of coffees from around the world.
- Cultivating personal relationships from origin to consumer.
- Transparency in sourcing and the farmers we work with.
Storytelling
- Sharing stories of coffees from around the world.
- Cultivating personal relationships from origin to consumer.
- Transparency in sourcing and the farmers we work with.
- Stickers & cling decals.
- Wood and metal signage.
- Custom menus based on your brand.
- A-frame signage.
Signage
- Stickers & cling decals.
- Wood and metal signage.
- Custom menus based on your brand.
- A-frame signage.
- Branded packaging with Fulcrum, Urban City, and Silver Cup designs.
- Custom labels for coffee bags on kraft packaging.
Packaging
- Branded packaging with Fulcrum, Urban City, and Silver Cup designs.
- Custom labels for coffee bags on kraft packaging.
- Fulcrum cups (hot and cold) featuring minimalistic geometic patterns (without logo).
- Basic cups: clear cold cups or hot cups (black, white, and gray).
- Stickers, stamps, and sleeves customized with your branding.
Cups & Wares
- Fulcrum cups (hot and cold) featuring minimalistic geometic patterns (without logo).
- Basic cups: clear cold cups or hot cups (black, white, and gray).
- Stickers, stamps, and sleeves customized with your branding.
Fulcrum Brand
The Fulcrum Brand focuses on uplifting the stories behind our farmers and the source of our single origin coffee beans. We strive to strengthen the connection between us and our farmers, prioritizing community and sustainability. These single sourced coffees are made for those who appreciate delicate, pronounced flavors in each cup of brew. The Fulcrum Brand looks minimalistic with geometric shapes and shades of blue, gray, and beige.
Urban City Brand
The Urban City Brand is a reflection of the freethinking artists here in Seattle. We honor the stories that surround us here with Left Coast jazz beatniks and eccentric espresso machine tinkerers. Urban City consists of hand selected beans coupled with roasts that highlight the unique flavors in every bag. It's branding is bright, eclectic, and eye-catching.
Silver Cup Brand
The Silver Cup brand is inspired by the beauty of the Pacific Northwest. Surrounded by rain and cold weather in the wonderland of lush forests, we seek shelter in a warm cafe with a bold cup of coffee to ground us. Silver Cup coffee brings the flavors and curiousity of the land explorer to city folk by marrying diverse beans and roasts into novel forms of flavor. The branding reflects this with its rustic look and original illustrations of PNW sights.
Enhance Your Cafe Space
Start a conversation with us to get branding support and elevate your brand.